Knowledge

"Those EU Trade Associations which concentrate on helping the EU institutions resolve their capacity problem seem to do best."

Prof. Justin Greenwood, Jean Monet Professor of European Public Policy.

Associations with Global Membership
Over the past centuries, only a few empires could claim that the sun never set on them. In today’s globalised world, many different entities are active worldwide, including associations with international membership.
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Why the Requirements of Associations are Changing
Time is precious...
Associations are facing changing times and a challenging environment. As time available from member companies becomes increasingly precious, the association needs to deliver in order to ensure that members stay on board. The times when the intrinsic function of belonging to associations was, for example, to network and stay in touch are long gone.
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Promoting the Professional Management of Associations
At Kellen Europe, we believe it is vital to take a leadership role in developing understanding of the role and functioning of associations and the benefits they provide. This is important not "merely" towards the member companies of associations, but also towards other audiences, be they public bodies, government officials or the public generally.
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