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EU Affairs
Kellen Company

EU Affairs

Official European FlagKellen Europe deals with all EU Affairs services from tailored monitoring and lobbying programmes through to policy analysis and issues management, in line with the strategic communications objectives of our clients.

Our worldwide experience in key industry sectors, allows us to better understand the needs of your organisation, and effectively translate them into concrete actions.

Services

Kellen Europe EU affairs programmes are tailored to meet the specific needs of the organisation we work with, and evaluated in the most clear and tangible way. We are known worldwide for adding value to the organisations we work with.

Issue Management
Monitoring according to tailored prioritisation assessed together with the client; Tracking legislative developments, market analysis, media coverage and policy trends; Implementation of "global watch" for future developments.

Policy Analysis
Market research programmes;
Competitive Analysis on issue or industry basis;
Positioning advice;
Forecasting; regional, national, European and Global.

EU Media Relations
Combination of EU public affairs & dealing with the media;
EU press events in Brussels or Strasbourg;
Press releases, dissemination and follow up;
Strategic communication for targeted audiences;
Executive coaching and media training.

Advocacy/ lobbying
Strategic analysis based on prioritisation & target focused;
Campaigns on national, European and International level;
Direct representation on mandate, interface with policy and law-makers using tailored communication tools and integrated content.

New Kellen Europe programmes for you!

Coalition Building Programme

The Coalition Building Programme provides associations and corporations with an instrument to align themselves strategically and politically with peer organisations in order to enhance the association or corporation’s visibility and to strengthen the effectiveness of their communication strategy towards decision-makers.

The benefits of the coalition building exercise are to combine forces and strengths, share common messages, maximise problem solving and issue management and to increase representativity.

Kellen Europe's added-value on coalition building is the knowledge and expertise of the Brussels arena and on European affairs, the different market sectors as well as the ability to respond and adapt quickly to the specific needs of associations and corporations.

Brussels Network Programme

The Brussels Network Programme will provide associations and corporations with the possibility of being introduced to decision-makers, key counter parts from associations/corporations in the Brussels arena. It will also enable them to assess & improve the way the association/corporation is perceived by the European stakeholders. The ultimate goal of this programme is to enhance the position of the association/corporation in Brussels as a key partner for the other stakeholders and key decision-makers.

Executive Coaching

The Executive Coaching program is a combination of a master-class on European affairs and of practical tips on lobbying and how to approach the different actors in the Brussels arena. It provides an overview of how Brussels works, what the main EU Institutions are, how to structure an effective lobbying campaign, do's and don'ts on lobbying, how the US interests can be represented in Brussels as well as a detailed political analysis of the recent developments at EU level (Enlargement and the Constitution). It is designed for those corporate or association executives that have to deal with the European Union and would like to have an insider’s view on the matter.

Media Training and Crisis Management

Media training is designed to prepare individuals to communicate externally from their organisation in a representative role. The goal is to enhance participants’ understanding on how the media works and provide tips and tools for dealing with the media in an efficient way.

Crisis Management is the process by which an organization can:

  1. anticipate issues or events that can impact its image
  2. marshal the information necessary to understand
    the issue
  3. develop the organization’s position on that issue
  4. prepare a persuasive and appropriate response

Attendees are evaluated individually in live filmed interviews.

Participants in the Executive Coaching and Media Training programme receive a "Kellen Europe Certificate" stating the content and objectives of the session in order to demonstrate that they followed the course.

Added value

Our experience has been acquired through representing interests - and positioning them in relation to various EU and other international institutions and key stakeholders.

Our network of industry-specific knowledge combined with our EU affairs expertise guarantees a deep understanding of the needs of the client.

One of our particular strengths to be built on is that of working together with our clients to develop strategies that result in a spirit of cooperation between client bases and staff leading to long-term relationships. Our adaptability and wide perspective enables us to be well versed in the specific challenges of differing industries, trades and professions.

For further information please contact Maria Teresa Scardigli and Nele Devolder:
+ 32 (0)2 774 9610
info@kelleneurope.com

 

 

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